ServDes.2018 Conference - Proof of Concept



Call for Papers

Politecnico di Milano, Milano

18th-20th, June 2018

We are pleased to announce that the call for papers for the conference ‘ServDes2018 - Service Design Proof of Concept’, is open.

ServDes, the Conference on Service Design and Service Innovation, is the premier international research conference exploring service design and service innovation.

Submitted contributions are subject to double-blind peer review. Accepted contributions will be published electronically in open access in the conference proceedings.


Key dates:

16th November 2017: Deadline for all contributions

31st January 2018: Notification of acceptance with suggestions for revision

1st February 2018: Opening of conference registration

28th February 2018: Deadline for early bird registration

30th April 2018: Final submissions uploaded to website

18th- 20th June 2018: Conference in Milan


Theme: Service Design Proof of Concept

Service Design can no longer be considered an ‘emerging discipline’. Though recent and in continuous evolution, it is now consolidated enough to be assessed and reviewed in terms of effectiveness and impact on economy and society: how far has the logic of services (and of Service Design culture) influenced the different domains of innovation and value creation? How much has this been truly integrated into the innovation process of private and public sectors? How effectively has this been understood, evaluated and discussed? How far have digital technologies and media been influencing service design and delivery?


Initially, Service Design mainly concentrated on the paradigm shift from designing the materiality of objects to focusing on immaterial experiences, interfaces, interactions, and strategies. Thus, for some decades attention has been paid to the changing role and competencies of the designer, and to the establishment of Service Design as a discipline in its own right, despite its multi-disciplinary approach which includes management, ethnography, sociology, and organizational studies, to mention but a few.

Now it is time to validate and review the models, processes and practices developed and used in the service design ecosystem, from its academic community to practitioners, companies and organizations at large.


The overarching scope of the conference is to reflect on the evolution and impact that this discipline and practice has made in different fields and sectors. To do this, ServDes2018 will create an opportunity firstly for sharing thoughts and experiences among scholars, practitioners and organisations, and secondly, to discuss service design in terms of proof of concept, and the extent to which public and private organizations are ready to embed service design into their processes.

The main areas of discussion for the conference will be the following, organised into tracks:

1. Learning and practicing

2. Sharing and collaborating

3. Measuring and evaluating

4. Governing and evidencing

5. Producing, distributing and organising

6. Experiencing and shaping

7. Community and relationship building

8. Envisioning and evolving



Paper submission deadline: 6th November 2017

Authors are invited to submit a full paper up to 5000 words (excluding title, authors' names, tables and the reference list). References in Normal style following APA.

Use the EasyChair platform link to submit the paper at

Upload a Word file (doc. or docx) using the template provided here: link ServDes_2018_paper_template.doc

Save the file with the initials of the title of your contribution. Example – ‘My Paper Submission’ – MPS.doc, MPS.docx

The contributions should be anonymous and should not contain the name(s) of the author(s). Documents that do not comply with this rule will be excluded from the evaluation process.

The official language of the conference is English. Submissions which do not comply with this rule will be excluded from the evaluation process.


Revised version deadline: 30th April 2018

Authors are invited to send a revised version of the accepted paper, with the Scientific Committee suggestions or comments included, by 30 April 2018: use again the EasyChair platform link to submit the new version of the paper at

Upload a Word file (doc. or docx) – save the file with the same name as the previous one.

Final paper text up to 4000 words (excluding title, authors' names, tables and the reference list). References in Normal style following APA guidelines


The core discipline of this conference is Design, but it is open to interdisciplinary and non-design specific contributions if they address the general aim of the conference.


Paper template

link ServDes_2018_paper_template.doc





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